Commercial photography
Advertising photography designed to sell in digital media, print, and online. From product development and launches, to updates and rebranding, clients require quality images to meet ongoing briefs. This leads to increased traditional or online volume, traffic and sales.
John Rintoul Photography established over fifteen years ago in Sydney, Australia. Working mainly on still-life, from editorial, on-line to advertising, producing quality commercial photography stills and video for a large stable of clients. With the shift towards digital media and online content, John Rintoul Photography has played an ever-increasing role in the industry. This has included the presentation of fashion, jewellery, apparel accessories, beauty products, alcohol, food and beverage. We produce work to the highest standard, to meet client requirements, from large-scale productions, to simple online and e-commerce shoots.
Product photography
When selling online the presentation of the product is the primary point of contact with the potential customer. The quality Product photography and the number of angles presented, whether stills or video, play a critical role in sales. While retail stores can present the product in a material form, they are limited by location. Therefore, on a digital platform, quality image presentation is the essence of digital marketing.
Advertising photography
The production of advertising, commercial, editorial and e-commerce images are accessible to the modern digital client with the latest Broncolour Lighting and extensive digital equipment. Two fully equipped studios covering over 320 square metres. This provides complete production facilities, from high end advertising campaigns to basic e-commerce and online shoots. Whether in-studio building sets, or working on location, creative photography is crafted to meets the client’s brief.
Ghosting
Sadly, we currently do not have a ghost working for us, or have a glass dummy. Digital technology has advanced greatly over the last 10 years. Therefore, the photography and retouching of garments for online sales has become cheaper, and more within reach for e-commerce websites. Ghosting, or the 3D look, allows the customer a more realistic view of the item than flat lay photography. It displays fine detailing and internal features of the garment, which greatly adds to the selling power of the image.
Flat lay now days is a term use for all styles of product photography. It dose in fact refer the photography of garments or clothing shot flat normally on a white back ground. Print media it was used a lot in editorial for magazines i quick and easier way to get the latest looks and trends out in a short time frame. Now days with digital media it has taken on a life of it’s own. From editorial in magazines in print and online to instgram, online digtial media, e-commerce websites
