Flat lay now days is a term use for all styles of product photography. It dose in fact refer the photography of garments or clothing shot flat normally on a white back ground. With print media it was used a lot in editorial for magazines i quick and easier way to get the latest looks and trends out in a short time frame. Now days with digital media it has taken on a life of it’s own. From editorial in magazines in print and online to instgram, online digtial media, e-commerce websites
John Rintoul Photography is a full-service photography and videography company based in Sydney, Australia.
Established over 15 years ago, John Rintoul Photography produces quality photography stills and video for a large stable of clients. This has included the presentation of fashion, jewellery, apparel accessories, beauty products, alcohol, food and beverage.
We produce work to the highest standard, to meet client requirements, from large-scale productions, to simple online and e-commerce shoots. We work mainly in still life imagery for editorial and advertising (print and online). We make advertising, commercial, editorial and e-commerce images accessible with the latest Broncolour Lighting and extensive digital equipment.
We have two fully equipped studios over 320sqm. This provides complete production facilities, from high-end advertising campaigns to basic e-commerce and online shoots. Whether in-studio building sets, or working on location, creative photography is crafted to meets the client’s brief.
Product photography
