Ghosting – ghosting, or the 3D look, allows the customer a more realistic view of the item than flat lay photography. It displays fine detailing and internal features of the garment, which greatly adds to the selling power of the image. Photography and retouching of garments has become cheaper, and more within reach for e-commerce websites.
Flat lay – photography of garments or clothing shot flat, normally on a white background – it’s a quick and easy way to get the latest looks and trends shot in a short timeframe. It’s used from editorial in magazines in print and online to social media amd e-commerce
John Rintoul Photography is a full-service photography and videography company based in Sydney, Australia.
Established over 15 years ago, John Rintoul Photography produces quality photography stills and video for a large stable of clients. This has included the presentation of fashion, jewellery, apparel accessories, beauty products, alcohol, food and beverage.
We produce work to the highest standard, to meet client requirements, from large-scale productions, to simple online and e-commerce shoots. We work mainly in still life imagery for editorial and advertising (print and online). We make advertising, commercial, editorial and e-commerce images accessible with the latest Broncolour Lighting and extensive digital equipment.
We have two fully equipped studios over 320sqm. This provides complete production facilities, from high-end advertising campaigns to basic e-commerce and online shoots. Whether in-studio building sets, or working on location, creative photography is crafted to meets the client’s brief.
Product photography
Quality image presentation is essential to online retailers. For online sellers, we provide quality images presenting numerous angles – both stills and video.
http://shootingbirdsstudio.com/