Online E-commerce

Online E-commerce

Product Photography – When selling online the presentation of the product is the primary point of contact with the potential customer. The quality of the images and the number of angles presented, whether stills or video, play a critical role in sales. While retail stores can present the product in a material form, they are limited by location. Therefore, on a digital platform, quality image presentation is the essence of digital marketing.

Online Images to sell your product . Quality photography, product coding, retouching and formatting of images.              Ghosting   Fit model   Flat-lay  Jewellery  e-Commerce, fashion, lookbook, catalogue, ghost mannequin, … GHOST MANNEQUIN AND FLAT LAY PHOTOGRAPHY.

Video – Video production, whether shooting in studio or on location, consists of scripting, location scouting, pre production, set construction, lighting, filming, editing, and final delivery.

Fit Model

– Shooting on a model provides the most relatable way to present your product. Having a model wearing the garments gives the customer the best idea of the style, fit and look of the piece, consequently allowing a personal connection.

Ghosting – Sadly, we currently do not have a ghost working for us, or have a glass dummy. Digital technology has advanced greatly over the last 10 years. Therefore, the photography and retouching of garments for online sales has become cheaper, and more within reach for e-commerce websites. Ghosting, or the 3D look, allows the customer a more realistic view of the item than flat lay photography. It displays fine detailing and internal features of the garment, which greatly adds to the selling power of the image.

Flat lay now days is a term use for all styles of product photography. It dose in fact refer the photography of garments or clothing shot flat normally on a white back ground. With print media it was used a lot in editorial for magazines i quick and easier way to get the latest looks and trends out in a short time frame. Now days with digital media it has taken on a life of it’s own. From editorial in magazines in print and online to instgram, online digtial media, e-commerce websites

 

 

 

 

https://johnrintoul.com/flat-lay