Flat lay – photography of garments or clothing shot flat, normally on a white background – it’s a quick and easy way to get the latest looks and trends shot in a short timeframe. It’s used from editorial in magazines in print and online to social media amd e-commerce
Ghosting – ghosting, or the 3D look, allows the customer a more realistic view of the item than flat lay photography. It displays fine detailing and internal features of the garment, which greatly adds to the selling power of the image. Photography and retouching of garments has become cheaper, and more within reach for e-commerce websites.
Fit Model – shooting on a model provides the most relatable way to present your product. Having a model wearing the garments gives the customer the best idea of the style, fit and look of the piece, consequently allowing a personal connection.
Quality image presentation is essential to online retailers. For online sellers, we provide quality images presenting numerous angles – both stills and video.
